Joey’s Pet Outfitters was in need of some interior graphics to bring their brand identity into the customer’s shopping experience. That’s where we came in. Capital Imaging crafted a multi-phase plan including signage, shelf talkers, shelf liners, floor graphics, and more, starting with a solution for the empty vaulted ceiling in the entryway. By de-constructing the logo elements and designing tree illustrations in a similar style, we presented a custom dimensional sign installation that takes center stage. More nature and pet illustrations can be added over time to expand upon the hanging diorama-like scene. Original logo design by Adam McKeague.