Specialty Graphics

Capital Imaging is the complete visual display and graphics solution for any creative project.

Specialty graphics encompass a wide range of custom, high-impact visual elements used for branding, marketing, and decorative purposes. These graphics can be applied to various surfaces and materials, offering creative and eye-catching solutions for businesses, events, and personal use. Here’s an overview of different types of specialty graphics, their applications, and tips for creating effective designs.

Types of Specialty Graphics

Vehicle Decals and Graphics

    • Description: Decals applied to vehicles, including cars, trucks, vans, and buses.
    • Uses: Mobile advertising, branding for company fleets, personal customization.
    • Benefits:
      • High visibility and exposure.
      • Protects the vehicle’s paint.
      • Can be easily removed or updated.
    • Design Tips:
      • Use bold, high-contrast colors and legible fonts.
      • Include key information like the company logo, contact details, and a call to action.
      • Ensure the design is adaptable to the vehicle’s shape and contours

 

Wall Wraps and Murals

    • Description: Large-scale graphics applied to interior or exterior walls.
    • Uses: Office decor, retail spaces, public art, residential interiors.
    • Benefits:
      • Transforms spaces with impactful visuals.
      • Can be temporary or permanent.
      • Easy to clean and maintain.
    • Design Tips:
      • Consider the scale and viewing distance.
      • Use high-resolution images and durable materials.
      • Incorporate the existing architecture and lighting.

 

Floor Graphics

    • Description: Adhesive graphics applied to floors for decoration, wayfinding, or advertising.
    • Uses: Retail environments, trade shows, events, public spaces.
    • Benefits:
      • Utilizes underused space for messaging.
      • Durable and slip-resistant.
      • Easily removable.
    • Design Tips:
      • Use strong, non-slip materials.
      • Ensure the design is clear and readable from above.
      • Consider foot traffic patterns for placement.

 

Window Graphics

    • Description: Decals, films, and clings applied to windows for branding, privacy, or decoration.
    • Uses: Storefronts, office partitions, vehicle windows, residential spaces.
    • Benefits:
      • Enhances privacy and aesthetics.
      • Allows for creative advertising and branding.
      • Can be perforated to maintain visibility from inside.
    • Design Tips:
      • Choose the appropriate type (static cling, adhesive, perforated).
      • Ensure the design complements the surrounding environment.
      • Use UV-resistant materials to prevent fading.

 

Dimensional Letters and Logos

    • Description: 3D letters and logos made from materials like metal, acrylic, foam, or wood.
    • Uses: Exterior building signage, interior branding, trade show displays.
    • Benefits:
      • Adds depth and sophistication.
      • Highly customizable in terms of size, finish, and color.
      • Durable and weather-resistant options available.
    • Design Tips:
      • Ensure readability from a distance.
      • Choose materials that suit the location and branding.
      • Consider lighting effects, such as backlighting or spotlights.

 

Event and Trade Show Graphics

    • Description: Custom graphics for booths, banners, backdrops, and promotional items.
    • Uses: Trade shows, conferences, corporate events, festivals.
    • Benefits:
      • Enhances brand presence and attracts attention.
      • Portable and reusable.
      • Wide range of customizable options.
    • Design Tips:
      • Use high-impact visuals to stand out in crowded environments.
      • Ensure ease of assembly and transport.
      • Include clear branding and messaging.

 

Specialty Print Products

    • Description: Custom printed items like decals, stickers, magnets, and labels.
    • Uses: Promotional giveaways, product branding, packaging enhancements.
    • Benefits:
      • Cost-effective marketing tools.
      • Highly customizable in shape, size, and finish.
      • Versatile applications.
    • Design Tips:
      • Use durable materials and high-quality printing techniques.
      • Ensure the design aligns with overall branding.
      • Consider the intended use and audience.

Creating Effective Specialty Graphics

Understand the Purpose:

    • Define the primary goal of the graphics (e.g., branding, advertising, decoration).
    • Identify the target audience and location.

Choose the Right Materials:

    • Select materials that are suitable for the application and environment (e.g., weather-resistant for outdoor use).
    • Consider sustainability and eco-friendly options.

Focus on Quality:

    • Use high-resolution images and professional design software.
    • Work with reputable printers and installers to ensure the best results.

Incorporate Branding Elements:

    • Use consistent colors, fonts, and logos to reinforce brand identity.
    • Ensure the design aligns with your overall branding strategy.

Optimize for Visibility and Readability:

    • Use high-contrast colors and legible fonts.
    • Ensure the graphics are appropriately sized for the viewing distance.

Plan the Installation:

    • Consider the installation process and choose graphics that are easy to apply and remove if necessary.
    • Work with professional installers for complex or large-scale projects.

By carefully considering these factors and leveraging creative design elements, specialty graphics can significantly enhance the visual impact of your brand and create memorable experiences for your audience. If you need further assistance or specific ideas for your specialty graphics project, feel free to ask!

Available Materials

Print on a wide variety of flat materials with remarkable results. We also specialize in ADA and wayfinding signage.

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SERVICES

Are you tired of paying for storage and fulfillment services? Frustrated by reprinting costly marketing materials due to content changes, employee turnover, or damage from poor storage conditions? Capital Imaging offers flexible, on-demand printing with trusted, high-quality results. With our on-demand service, we store your print-ready files digitally, allowing you to restock quickly and easily whenever you need.