Categorized in: January 2, 2015 3:00 pm By BNoles

SPOTLIGHT media | marketing | production was in the midst of a brand refresh, which included the desire to establish brand presence at their downtown Lansing location. SPOTLIGHT’s vision for their new storefront, coupled with the creative intuition of our team, resulted in a dynamic display that included a massive cityscape wallcovering and a filmstrip inspired build-out. HP PVC-Free wallpaper, printed brushed-aluminum panels with stand-offs, and the existing wooden paneling came together to create the new eye-catching façade. But this design and install wasn’t through yet; we also produced a red carpet inspired, branded photo backdrop — and all in time for their holiday party!